STRAWBERRY FIELDS MODELLING BEAUTY TEST

Each season, our team hosts a beauty test day. I dream up a concept and collaborate with other creatives to develop two distinct looks that reflect the season, align with current trends, and showcase the models' skills. This spring, we held the Strawberry Fields Beauty Test on March 22nd, and I am berry happy with what we created!

*A test day is when creatives and models come together and create new work for their respective portfolios.

Mood board for the Strawberry Fields Beauty Test.

The process for the Seasonal Beauty Test Day involves creating a concept and bringing it to life. Once we have models signed up, we review their portfolios and connect with their agents to identify how we can add value to their portfolios. We had the wonderful Stephanie B. from Mode Elle join us for the Strawberry Fields test.

While we have a general idea of the sets and lighting setup for the shoot, we discuss what is best for each model and build an individual shoot plan. Stephanie was looking for more commercial beauty shots, as that is the area of modelling she would like to pursue. She has amazing skin and phenomenal hair, but her agent and I agreed that her portfolio already had plenty of images focusing on her flowing locks.

After our meeting, I created a comprehensive shoot treatment tailored to her needs. Below is a page from the shoot treatment outlining her first look, and below that are two final images from that look.

Stephanie's portfolio required strong commercial images, so rather than opting for an avant-garde approach with the second look, we decided to create a commercial shoot centred around the theme of strawberry fields. These images will highlight Stephanie's ability to work with physical products, emphasize her flawless skin, and showcase her modelling skills effectively.

The Strawberry Fields Beauty Test was a fantastic way to welcome spring! I loved the bold berry blushes and the soft, warm lighting. Collaborating with creatives and the client always results in the best images. In this instance, the client was the model, Stephanie B. We focused on commercial beauty shots showcasing her strengths. By creating images that enhance her portfolio and align with her career goals, we emphasized the importance of personalized approaches for each model.

I look forward to the summer test and continuing this creative journey as we support models in building their careers.